directdaily http://blog.directdaily.com directdaily, about direct marketing and more! Tue, 31 Jan 2012 12:53:52 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Meu Mundo Travel Agency http://blog.directdaily.com/#/blog/13996/meu-mundo-travel-agency Tue, 31 Jan 2012 10:14:53 +0000 A good trip is the best way to recharge the batteries and start a new year at full load. Therefore, they created a simulation of battery packs to promote travel packages of Mue Mundo. When customers open the packages, they see tips of travel routes and they are invited to the hotsite of the campaign.

Besides being sent to registered customers, the simulated battery packs were placed along with real battery packs in supermarkets and convenience stores.

Agency: Alucine Propaganda São Paulo, Brazil.

]]> Chevrolet http://blog.directdaily.com/#/blog/13991/chevrolet-2 Tue, 31 Jan 2012 10:05:48 +0000 Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history.

From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, they wanted them to live on in a meaningful way. So they collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes.

The result? Hundreds of highly functional bags made from 100% locally sourced, upcycled materials. But this is just the beginning. Stay tuned for what’s next on facebook.com/chevroletcanada Turning ads into bags is just one more way Chevrolet is Driving Our World Forward, one billboard at a time.

Agency: MacLaren McCann, Canada.

]]> Monthly Merit January 2012 http://blog.directdaily.com/#/blog/13984/doctors-without-borders Tue, 31 Jan 2012 09:16:22 +0000 They created a placebo mint pill product and that was branded and sold in pharmacies around Spain, in order to help raise money for medicine needed by people in Africa. The product became one of the top 10 selling medicines in Spain and has so far enabled Doctors Without Borders to help thousands in other countries.

Agency Germinal Cominicacion, Spain.

]]> Coca-Cola http://blog.directdaily.com/#/blog/13978/coca-cola-8 Tue, 24 Jan 2012 09:31:24 +0000 Come and feel the christmas magic like when you were a child.

Agency: OgilvyAction, Argentina.

]]> Cadbury http://blog.directdaily.com/#/blog/13975/cadbury-2 Mon, 23 Jan 2012 09:43:44 +0000 They wanted to say a big, well HUGE, thank you to their 1 million Facebook fans, so they built them a giant chocolate thumbs up! It took 48 hours and 3 tonnes of chocolate but they did it, with a little help from their fans who supported them all the way.

They have now donated the chocolate to a company that specialises in research into renewable fuels. They will be using the chocolate to continue their research. Check out just how it went and visit their page to learn about more exciting chocolatey news  http://www.facebook.com/cadburydairymilk

Agency: Hypernaked London, United Kingdom.

]]> Mammut http://blog.directdaily.com/#/blog/13972/mammut Mon, 23 Jan 2012 09:21:48 +0000 What is the one and only essence of a high performance outdoor brand like Mammut? – The mountains, climbing, the highest mountain ever?

The campaign starts with city lights and radio challenge requesting the Mammut target group to participate in a climb of the highest building in Cologne – the 165 meter high Cologne tower close to the new Mammut store. Many aspiring participants entered, but only two could be selected.

The climbing challenge would begin between the two semi-finalists who had to successfully complete three tasks successfully as sleeping in a porter ledge on the Mammut store wall (outside). Based on the points gains from the tasks a winner would be chosen to climb the Cologne tower.

There can only be one winner and there was. A girl named Heidi had won the challenge and accepted the challenge of climbing up the cologne tower under supervision of an expert top Mammut mountain guide from Mammut’s own alpine school. 165meters up Heidi and her guide planted the Mammut flag on top of the highest point in Cologne.

The entire campaign and promotion was broadcast live radio and streamed to via official Mammut blog and Facebook site.

Agency: Mr Creative Rebel Munich, Germany.

]]> Norte http://blog.directdaily.com/#/blog/13967/norte-beer Fri, 20 Jan 2012 10:45:41 +0000 The world of clubbing has become a dangerous one, as the ubiquity of camera phones and social networks means your partying indiscretions could be caught and displayed for the world to see.

Stop the publishing of your philandering or drunken ways with “Photoblocker,” an intelligent beer cooler from Norte and Del Campo Nazca Saatchi & Saatchi which can detect camera flashes, and respond with a flash of its own that destroys the photo. The beer coolers were distributed throughout bars in Northern Argentina.

Agency: Del Campo Nazca Saatchi & Saatchi, Argentina.

]]> Jeep http://blog.directdaily.com/#/blog/13962/jeep-3 Fri, 20 Jan 2012 10:30:47 +0000 Jeep came with this great campaign were people could win a brand new Jeep Grand Cherokee. They had to check in at the most extreme places, which were chosen by Jeep.

Agency: Leo Burnett Warsaw, Poland.

]]> African Angel http://blog.directdaily.com/#/blog/13957/african-angel Fri, 20 Jan 2012 10:17:30 +0000 Wouldn’t it be nice if you could see the good a donation will do at the exact moment you give it?

They created an innovative donation poster for African Angel that shows the benefit of a contribution instantly. They also introduced the mobile experience which uses the same scratching and donation technique.

Agency: OgilvyAction Düsseldorf, Germany.

]]> Box Agency http://blog.directdaily.com/#/blog/13955/box-agency Fri, 20 Jan 2012 10:07:46 +0000 A week before Christmas we created very big postcards with a greeting “Everyone needs a lot of love”. We invited people to send these big postcards to people they love the most.

Agency: Box Vilnius, Lithuania.

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